ABOUT US
Founded in 2023 by co-founders and fitness lovers Martyna and Lauren, Inform aims to make a lasting impression in the activewear market. Diversity is at the forefront of the brand, creating products for all body types and genders.
After moving to the UK, Martyna became a Personal Trainer, spending long hours on the gym floor and living in activewear, Martyna knew exactly what she wanted from her gym fits.
Lauren - our head designer, active gym goer and fashion enthusiast - always believed it was important to feel empowered in gym clothes. Beginning her fitness journey while studying fashion at university, Lauren quickly realised that her dream would be to blend both. She aims to create stylish, high-quality, long-lasting activewear suitable for any activity.
Inform and its team are united in their shared values and passion for fitness, well-being, and a zest for life.
Inspire and Empower.
OUR MISSION
At INFORM, our core purpose is to inspire a community to enhance their physical and mental well-being through an informed, active lifestyle. We aim to meet the specific needs of our customers by providing exceptional quality sportswear that ensures comfort, supports a full range of movement, and aids high-performance training. Our differentiation lies in our relentless mission to inspire and empower through innovative designs, cutting-edge technology, and premium products. Our long-term goal is to build a strong, engaged community around our brand, fostering a sense of belonging and loyalty among customers, athletes, and influencers.
Diversity, Co-Existence and Empowerment.
OUR VISION
At INFORM, our core values extend beyond our products and services. We are driven by diversity, co-existence, and empowerment. Our commitment to these values is reflected in every aspect of our operations, ensuring inclusivity and proactive engagement in all we do.
Stay consistent and do the work. Your next level is waiting for you.